Too Much Junk Mail
I received this junk mail stuffed into my real mailbox this morning. It’s a weekly occurrence and enough is enough!
In this photograph there are seventeen leaflet/brochures of varying content, page size and thickness (and weight) which supposedly contain sales, discounts and bargains.
The seventeen companies are Chemist Warehouse, Coles Supermarket, Coles Health & Beauty, Woolworths Supermarket, Aldi, BigW, hotel Christmas bookings, weekend Nachos, BUPA Dental, Target x 2, Viking Cruises, Harvey Norman, Amart Furniture, Beacon Lighting, Winning Appliances, Repco Car Care. Surprisingly, no real estate agent’s calendar.
I have worked in the industry and selling themes start way before holiday time or special days but I’m sure the delivery in my area has ballooned. And the distributor must want to get back home early because often there are four or five double-ups.
The local newspapers are heaved onto the driveway in plastic sleeves to stop water damage, with a latex band around the middle for good measure. They, too, share the junk mail bounty cunningly hidden between the inky pages.
I enjoy print media so will read the local news––I have given up reading any of the junk mail. It goes straight into the recycle bin. What a waste! In school break times when letterboxes are not cleared, paper escapes to fly around lawns and roadways.
If thousands share my philosophy of “When I want something I’ll research it myself” that’s an awful lot of junk mail being unread and pulped.
It will probably recycle back to my letterbox, time and time again, as some other company’s special offer.
♥ Gretchen Bernet-Ward
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