This guide to successful blogging certainly offers sound advice–
Blogging has been dubbed the gamechanger of content marketing, and it’s no wonder when you look at statistics like this:
- Websites that have a blog, get 434% more indexed pages.
- 61% of consumers have made a purchase based on a blog.
- 70% of consumers learn about a company through blogs rather than paid ads.
- Companies that blog have 97% more inbound links.
I recently had the pleasure of presenting a ‘Blogging for Beginners’ workshop at the PowerHouse Collective, in Noosa to a room full of businesswomen wanting to know the recipe for successful blogging. For those that couldn’t make it to the workshop, here is the basic rundown of what we covered:
The recipe of a successful blog = MEANINGFUL CONTENT + READABILITY
The first key ingredient to successful business blogging is that you need to produce meaningful content that will add value to the newsfeed…
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