Blogging has been dubbed the gamechanger of content marketing, and it’s no wonder when you look at statistics like this:

• Websites that have a blog, get 434% more indexed pages.
• 61% of consumers have made a purchase based on a blog.
• 70% of consumers learn about a company through blogs rather than paid ads.
• Companies that blog have 97% more inbound links.

(Source: TechClient)

I recently had the pleasure of presenting a ‘Blogging for Beginners’ workshop at the PowerHouse Collective, in Noosa to a room full of businesswomen wanting to know the recipe for successful blogging.  For those that couldn’t make it to the workshop, here is the basic rundown of what we covered:

The recipe of a successful blog = MEANINGFUL CONTENT + READABILITY

MEANINGFUL CONTENT

The first key ingredient to successful business blogging is that you need to produce meaningful content that will add value to the newsfeed…