Ageism Awareness Day creates the opportunity to draw attention to the existence and impacts of ageism in Australia. EveryAGE Counts is an advocacy campaign aimed at tackling ageism against older Australians.

It is an important step towards changing community attitudes and building a world where all people of all ages are valued, respected, and their contributions acknowledged. 

Information from EveryAGE Counts

Don’t call me an old dinosaur – this campaign is important!

EveryAGE Counts advise “Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions”.

I know from my own experience that “it can limit us from participating in our communities as full citizens and has proven impacts on our physical health and longevity”.

Watch the video, share your story!

Legendary Aussie actor Bryan Brown narrates the video.

“Negative attitudes and beliefs about ageing and older people underpin and drive age discrimination in places like the workplace or the healthcare system”.

In my case I have been asked a number of times, in a condescending manner based on my age, if I have an email address/mobile phone, or can I drive a car. In each instance I reply that I have taught computer classes, use a mobile phone, and been driving safely for many years.

Do the quiz, take the pledge!

Show your support, visit the official website to quiz yourself and Take The Pledge.

I have taken the Pledge. I stand for a world without ageism.

From every avenue of life, mature people experience ageism. Please “Commit to speaking out and take action to ensure older people can participate on equal terms with others in all aspects of life”.

Ageism Awareness Day will be held on Friday 7 October 2022 (centred around the UN’s International Day of Older Persons which occurs on 1 October every year) and will be launched at 10am (AEDT) with an online event.

EveryAGE Counts are excited to announce that Ita Buttrose AC, OBE, will be the special guest for their Ageism Awareness Day panel discussion. Ita Buttrose is a truly exceptional Australian: a legendary media trailblazer, businesswoman and best-selling author.

Source https://www.everyagecounts.org.au/aad_2022

I may have wrinkles but my eye still twinkles.

♥ Gretchen Bernet-Ward