It’s a long way… to the shops… or how I designed and produced my first range of earrings

Beautiful designer earrings don’t just happen, they are created by sheer love and dedication and Zoë Collins of Hoodlum Friends says “All the years of fiddling around, making mistakes, learning what it feels like to create things I love, and things I hate (and things I feel lukewarm about)… it all lead down a path to 287 pairs of unique, very limited edition drops, hoops, studs…”

Follow Zoë Collins creative journey and be inspired, and maybe think about treating yourself to an original pre-Christmas gift right now! Gretchen Bernet-Ward

This is Hoodlum Friends, by Zoë Collins.

Have you *cough* heard about those earrings I made? NO?! Come on! I’ve been talking talking talking about them, like an excited kid talking about his new transformer (trust me, the kid is non-stop transforminationing).

Earrings are not my first foray into product design. Many years ago I tried my hand at greeting cards. I tried to set up a shop selling prints, I tried Society6, and more recently Redbubble. Most of these forays into selling my artwork were… overwhelming to set up, and underwhelming in self-esteem indicators and sales performance. (Most were well before social media). You see, I had very little experience as a designer and as an illustrator. I knew technically how to make greeting cards, how to set up files for print, how to draw a little — but looking back on those early cards (I still have some! ha!) I can see they are lacking…

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